Our strategy team
Simon and Ian have worked together on developing the best processes to be able to deliver creative strategy, as opposed to normal strategy.
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Simon Quarrell
Simon heads our team and was the leader of the KPMG UK strategy consulting for nearly 20 years. His early career was in sales & marketing, general management and PA Consulting, and before joining KPMG he was the Marketing Director of a listed retail chain. His key skills include competitive strategy development, marketing & strategy reviews, industry structure and competitiveness analysis, competitor analysis, model development and market studies.
Ian Cowley
Ian specialises in the development of business strategy, implementation planning, change management support and board level support and guidance. He has over 20 years experience in these areas and when working for industries and firms Ian's work is centered on helping them understand and improve their long term competitive position. His government work is focused towards helping the public sector embrace private sector principles. His early career was in the automotive, finance and oil sectors.