Are we doing it better?
It is not our decision that says we are doing it better, it is our clients who have control of this!
Obviously the vast majority of our clients over the last years have benfited significantly from our unique Creative Strategy approaches. But just to be interesting, announcements have been made in the last few weeks about these particular company and organisation clients.
BMW
BMW is one of the largest car manufacturers across the world and has just announced a record generation of profits and a record rate of car sales, which given the difficult global economic conditions, is an amazing return! And this comes from the Creative Strategy we developed and had fully agreed by them in 2008.
Coveford Limited
Coveford is a small, privately owned company based in Berkshire that conducts research into innovative methods of managing information. Coveford takes the research through to the development of prototype systems which are then passed to established software and service providers who have the resources to commercialise them. Linking new technologies to the business benefits that they can deliver has a critical influence on the returns derived from the research, and Heston Lowe's experience of diverse business and government organisations enables them to highlight the most strategically important benefits and hence to maximise the return.
England & Wales Cricket Board
The England team is just about to be ranked No. 1 in the world, and above India. This was the ECB's target back in 2008 and they worked with us to develop a creative strategy to reach this target, and to generate more revenue to be able to distribute to the counties to support them. Our strategy plan has been implemented - and the ECB is now fully there!
Russian Ministry of Finance
The Ministry of Finance was delighted in April this year to fully accept Heston Lowe's review of the bus manufacturing industry in the country. Working with the Ministry of Transport, we developed the plan to establish a new bus building industry across Russia in the late-1990s when working with KPMG - the break-up of Greater Russia in the early 1990s lost them all access to supply. The MoF is now convinced that the new industry is vibrant, growing and fully supportive of the local residents.