How does it compare to 'normal strategy'
Creative strategy consulting takes a much wider approach than normal strategy consulting.
But a wider approach doesn't mean than things take longer, or cost clients more. It is quite simply a different approach which has a record of providing more benefits to clients, unlike other types of strategy consulting firms which in many cases have a more restricted approach for a different number of reasons - as we show in the picture below.
Click on the graphics to see the bigger picture
A few consulting companies do make some references to 'Creative Strategy' - for example Roland Berger Ltd and Creative Strategy Consulting Ltd - but Heston Lowe focuses on it because we have seen the benefits delivered to our clients for many years.